The Soul Fire Entrepreneur | The Nest Co-Work + Club
Being an entrepreneur can be a lonely road because you don’t often have co-workers to share the burden with and that’s precisely why Alex, along with Kaela and new partner Lauren have set out to do.
Lauren, Kaela + Alex
Whew! We made it another trip around the sun. I don’t know about you but 2021 felt like a big year for self-growth after seeing what 2020 drudged to the surface with C0V!D. My business went through a re-model and trimming away of what was no longer serving me anymore and landed me into a position of serving my community in two very necessary ways, “business + pleasure.”
Last year I met with several business owners and built up a queue of their stories and created content for them to help share their passion and mission. It was my way of supporting and nurturing my fellow entrepreneurs especially after such a trying year. I put the project on hold while I sorted out my own direction, and now that I am finally clear about what I desire, it was time to revisit this project and make a few modifications and revisions to the content structure.
I have renamed this blog series to be “The Soul Fire Entrepreneur” because I am really interested in spending time and sharing space with entrepreneurs who are in business and doing passion work that is so hot and fierce that it sets a fire to their souls. This can be for both men and women and for people outside of our Green Bay, WI community. My intention for this blog series is to be a vessel of expansion, community and connection. Get ready to grab your surf board because you are about to meet some amazing souls who are creating tidal waves this year! If you are soul fire entrepreneur looking to be featured and share your passion or know someone who is we are happily accepting applications! APPLY HERE
The Nest Co-Work + Club
Alex
Kaela
Lauren
Before we dig into their interview, allow me to give you my referral. I am a founding member at The Nest and was there from the beginning and even though I have a studio and a home office, I chose to become a member for the support and nourishment. Being an entrepreneur can be a lonely road because you don’t often have co-workers to share the burden with and that’s precisely why Alex, along with Kaela and new partner Lauren have set out to do. To give women a nest to retrieve too and create from. Be sure to tell them I sent you! They also have two amazing events and networking opportunities for you to check out this month!
Who does your business serve?
We serve women in business who are looking for a community to support their dreams, and also have a space to use to get shit done! No distractions, no kids, no dishes!
What is your business motto?
We’re a 24/7 space for mission-driven women and moms to get work done, launch a dream business, connect with others, create, or simply have “me time”.
What is/are a common question/s people ask when they are looking to work with/book you - or about your services?
What do I get with Membership?
This is much more than tables and chairs, and events, it’s about gathering women and moms who want to support each other, build relationships, or have a home away from home.
Members enjoy full access to The Nest co-working space in Downtown Green Bay, powerful events and workshops, and community. Our space provides coffee shop style co-working, two conference rooms, and much more!
24/7 access
Lightning Fast Internet
Venue Rental Special Pricing
Free Guest Access
Free Small Event Access
Professional Programming & Events
Unlimited Coffee
Mail/Address Service
Member Directory Listing & Access
Member Referral Program
Modern Open Design
Two Free Conference Rooms
Free Printer Usage
Bring School Age Child (Grade 6+)
Are there any misconceptions about your field/product/area of expertise? If so how do you educate people about them?
Coworking is a newer concept being brought to the midwest. It is very popular in other regions and our founders (Alex) wanted to bring this to Wisconsin and create a community of mighty women, that are female-forward and encouraging of entrepreneurship.
We execute people with our events and showing off the space. We also use social media to give a sneak peek into the space.
Tell me a favorite client story.
We've had clients join the communtiy just for the community part of the membership. To make friendships and find like-minded women who are in similar boats, to help support each other through their trials of entrepreneurship.
We've also had women join because they needed that "other" space because sharing an office with their hubby was not possible because he was loud when talking on the phone. lol
Who are you looking to attract/serve more?
We are looking to attract any female business owner, who needs a community to have in their back pocket. Who may need a secondary location for working purposes to get her shit done.
We are big into the entrepreneurial world, and very supportive of anyone with entrepreneurial dreams.
For the person who wants to start small - what would you offer them?
We offer 3-month/6-month/12-month memberships.
Starting off with the 3-month membership will allow them to get their feet wet. The 12-month is obviously the better bargain, but starting small they can get a feel for how they will use it, and what they can get out of it.
For the person who wants to go all in - what would you recommend?
We recommend the 12-month paid in full membership because it truly is the best deal! When you pay in full, you actually are paying only for 10 months with 2 months free! Plus you pay once and then you are done!
The 12-month paid in full is $1000.
Plus every member has the opportunity to refer members, and if someone signs up that they referred, they can earn a FREE month of membership!
What led you to start your business?
Alex had seen a need for a coworking space in Green Bay, that not only brought community but helped women in business build strong powerful relationships.
What unique life experiences do you bring to your business?
Alex not only owns The Nest but she also started her own Digital Boutique Agency, building websites for amazing businesses all over the country,
So she is a true entrepreneur! When going to school in Minnesota, she was able to try coworking spaces, and the idea to bring this culture back to Green Bay was born.
She and a previous co-founder created the ideas, and with the help of the other co-founders, Kaela Gedda, and Sonny Hennesy The Nest was born.
Meet Tiffany | Owner of Infinite Healing | 920 Women in Business
Join us for an interview with Tiffany, the owner of Infinite Healing LLC!
Welcome to our brand new blog series; we call 920 Women in Business. We go on location to meet with women creating their own empires here in the Northeast Wisconsin area. These are women are some of the most talented and gifted people we have met, and they live right here in our community. And if you are a woman in business, are active on social media, and would like to be featured on our blog, please check out how to apply below.
TIFFANY
When I sat down with Tiffany, she had just moved into her brand new office on 3852 Creamery Rd in De Pere, WI. Her space was warm, with a beautiful window above her desk allowing just enough natural light to make it welcoming but not too overwhelming. We chatted a lot about how we felt about the healing gifts of touch that have been lost in our modern-day culture. And how women like Tiffany are striving to bring it back as an alternate and or a coinciding therapy to modern medicine.
Who does your business serve?
I serve individuals looking for healing from trauma, anxiety, illness, and pain emotionally and physically.
What is your business motto?
"If you don't make time for your wellness, you will be forced to take care of your illness." -unknown.
What is/are ordinary question/s people ask when they are looking to work with/book you - or about your services?
I'm often asked if I accept insurance, and unfortunately, no, insurance doesn't take me.
Are there any misconceptions about your field/product/area of expertise? If so, how do you educate people about them?
That people who do Reiki and energy work aren't believers in God, and they are calling in something other than God. When in fact, Reiki is taking back ownership of the true healer, which is God.
I also get confused that I am a counselor or therapist. I'm actually a coach and work alongside my client's healthcare team.
Who are you looking to attract/serve more?
I want to serve women struggling with relationships, physical ailments, and an alternative approach to primary stream medicine.
For the person who wants to start small - what would you offer them?
I would offer flower therapy that is a natural supplement that helps support their emotions.
For the person who wants to go all-in - what would you recommend?
I would recommend a supplement regiment, therapeutic touch in conjunction with a 6-week intensive emotional coaching program.
What led you to start your business? (what need did you see, the passion you developed, etc.)
My personal health journey both physically and mentally.
What unique life experiences do you bring to your business?
I am a cancer survivor, a family mental illness, 17+ years of relationship building and service to my community.
What advice would you give your younger self?
Don't give a shit what people think.
What advice would you give another business owner?
Do it, afraid.
Share with us a client’s testimony that was moving to you.
Dani, who is a mother of 4, came into my office in desperation. She mentioned she just couldn't find the right person to help her through life's challenges. After 8 weeks of intensive emotional coaching and Reiki, this is what Dani had to say. "The amount of growth I have achieved and will continue to achieve with Tiffany has been, quite literally, infinite. She is absolutely amazing at what she feels out with you and doesn't try to "band-aid" it. Healing you is her goal, and as long as that is what you are truly ready for, she will make it happen for you."
The Split | Visionary Culture
The split began to manifest all last year and I honestly didn’t even know it was happening until the last quarter rolled around. I had a developed a system to get me in the doors of the places my target market would be spending time and money.
The split began to manifest all last year and I honestly didn’t even know it was happening until the last quarter rolled around. I had a developed a system to get me in the doors of the places my target market would be spending time and money. I knew that if I wanted to establish a great referral from these business owners, I would have to offer them something, and that something had to be for free. I was captivated by the stories of my fellow entrepreneurs. They too took a risk and were experiencing some of the very same situations I was. It was incredible to see what they had built and what they were building. I dedicated one month to a new business owner, specifically a woman in business to tell their story, they would get free photos, and a video to share from my facebook page and if they loved the video they could purchase it. What I discovered while working with these ladies was one common denominator. All of them were struggle to a certain extent with how to market themselves visually, how to tell stories and how to communicate without selling. I was growing concerned with the businesses I did do branding images for and not seeing them utilize them to their full potential. What I discovered is that they were leaning on me to tell them what photos they needed and what to say and even after I would tell them, they were not executing my advice, at least not consistently.
Brand photography is still in my opinion up and coming. Sure you can find a photographer to capture your store front, your products, your services, your team and more, but what doesn’t happen is a strategy with those photos. Far too often, business owners get their photos taken first, with some great direction and preparation and then they decide on what to say about them later. I found myself falling into that some cycle with my own branding clients and then it hit me. I have to teach them what I do. I have to teach them reverse engineer marketing first, that way, they can build a specific shoot list completely designed around their personality, purpose and intention for their dream client or as I like to say, their avatar client/customer. I can’t tell you how many facebook, instagram and social media online courses I have taken, yet non of them have truly covered marketing in general. I wanted to put my strategy into an e-course that could help people anywhere to gain clarity on their brand awareness, build their avatar client using a magnet approach versus a target and last but not least a marketing strategy that includes a shoot list and the exact way I market for my own business.
I decided that my business owners needed less of the “wine and dine me with pampering” luxury and needed, “teach me how to plan and use these images coaching” luxury instead. They didn’t need my fancy prints/boxes they needed a more economical pricing that included a bigger package of images and they needed coaching, thus the birth of my brand split. I didn’t want to confuse my legacy and boudoir work with my business or as they say, I didn’t want to mix business with pleasure.
This is just the beginning of something incredible and as I continue to grow it my dream is to break this off completely and let my daughter take it over in the next five years. The Visionary Culture will be and already is more then branding photography and videography. As time moves, this company will grow. Until then, I invite you to jump on the train now so you don’t miss out on the new opportunities that will soon be coming down the pipeline and first up is my BAM approach e-course that will be launching next month! You can sign up to get updates on when the course will be available by signing up below!
